The Coronado Island Film Festival (CIFF) and the Geena Davis Institute of Gender in Media (GDIGM) at Mount St. Mary’s University, are proud to announce a formal alliance and partnership focused on a shared mission of inclusion, diversity and gender representation in media. Founded in 2004 by Academy Award-Winning actor Geena Davis, GDIGM is the only research-based organization working collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.

The partnership will officially launch with a panel hosted by GDIGM entitled Engaged As We Age: Changing the Script on Ageing, as part of their ongoing See Jane Salon series on Nov. 16 at 9 a.m. The event coincides with this year’s annual film festival and will be exclusive to See Jane members and CIFF donors, supporters and festival pass holders. This important and relevant topic is making headlines, as the media continues to combat stereotypes and negative portrayals of older adults in television and film. In real life, this inaccurate portrayal has significant power and influence over how aging Americans are perceived in the workplace. The expert panel will discuss these important questions and present the Institute’s new report, in partnership with the Swedish-based company TENA, that evaluates how the aging population in Germany, France, the UK and the US is represented in top films.

The partnership with GDIGM will also establish San Diego as the latest region to have representation on the esteemed Institute’s council, with CIFF executive director, Merridee Book and festival founder, Doug St. Denis recognized as Co-Council Leads.

“We’re excited to join forces with Coronado Island Film Festival. We know there is a strong, vibrant media and film community south of LA, and San Diego County is the perfect location for our Institute’s expansion,” states Madeline Di Nonno, CEO of GDIGM. “We look forward to the key alignment of our core mission with Merridee and the CIFF team!”

“Geena Davis has truly impacted how women and minorities in media and film are portrayed through her research and data-driven results in a way that no other organization or individual has previously achieved,” states Book, “The opportunity to partner with the Institute is a huge honor for us, and we look forward to introducing GDIGM to San Diego and hosting events during our annual film festival, as well as year-round, that will continue to educate and challenge the status quo!”

The Coronado Island Film Festival is being held virtually this year on Nov. 11-15, 2020 kicking off on Veteran’s Day, followed by the Opening Night screening of “Nomadland,” starring Academy Award-winning actress Frances McDormand, at the South Bay Drive-in on Thursday, Nov. 12 at 7:30 p.m. Tickets are inclusive and are per car-load.

For more information or to purchase festival passes please visit the website at

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