Daisy Ruth's ...

Katie Ruth, her son Sam and husband Mike (not pictured) are the owners of the new gift shop called Daisy Ruth.

Katie Ruth and her 24-year-old son Sam share the same passion for home decor, and fun, unique gifts items. Based on that love and what they have seen as a need in Imperial Beach, Katie and Sam found support in husband and father Mike Ruth - and the three of them have joined forces as Daisy Ruth’s owners.

As a Navy wife, Katie moved often because of her husband Mike’s career but everywhere she lived she always worked in retail. All those years add up to 30-year experience working in many roles from store manager to buyer. More recently she worked at shops in Coronado.

Three years ago when her husband retired, the family moved to Imperial Beach. Sam said opening a store had been on his mom’s mind for a while.

“There was a void and I was tired of driving to Coronado,” said Katie.

Sam is very excited about being a young business owner. “It’s a leap of faith when you go out on your own; it seems the community can really support [the store.] We had looked at different locations but this was vacant and is at a crossroad between the beach and the community and is high visibility,” he explained.

The location of Daisy Ruth was previously an acupuncturist’s office and Mike did some remodeling before opening the store.

While Katie and Sam spend time in the store, Mike does the back office work. The family opened the store on Aug. 12 and in that short time Daisy Ruth has done a brisk business. More locals are finding out about this new place to shop for anything from birthday to hostess gifts, baby showers and a little something extra - just because. Greetings cards are also for sale at the store, making it a one stop shop together with complimentary gift wrapping.

Daisy Ruth, named after the family dog, is a fun, colorful store that makes anyone walking in realize what was missing in town. Fun items include IB inspired baby onesies with the surf henge sculpture and 91932 canvas bags all are geared to both locals and visitors. The Ruths also try to find locally sourced products to truly represent the community and support local businesses.

Daisy Ruth carries a wide range of items for all occasions and taste from throw pillows, to blankets, pajamas and paper products. “We’re trying a bit of everything. I call it beach bohemian chic - from home goods to jewelry, scented candles and soaps,” said Katie.

Pet items include dog bandanas, which benefit a service dog organization bowls, mugs and more.

Daisy Ruth already has many repeat customers who have discovered the store and come back on a regular basis to see what’s new. “We’ve have had an interesting mixture - from people who have been here forever to visitors, and we’ve had nothing but positive feedback…we’re tickled with the response,” said Sam.

Behind the register area of the store, there is small blackboard that points to vintage clothing behind a curtain - Sam’s special project. He has collected vintage clothing for many years and plans to expand on the offerings for customers.

Sam started making jewelry during the pandemic and he has done so well with his hobby, his jewelry is now for sale at Daisy Ruth, as are the scented soaps he also makes. The duo recently added flamingo themed items because customers have asked for them in honor of Pink Floyd, the flamingo who has made its home in Imperial Beach.

The Ruths plan on bringing in seasonal items. The store currently has a section of Halloween decor as well as some Thanksgiving pieces. Soon a Christmas shipment will arrive and Katie and Sam will get ready for the holiday shopping, thinking ahead because of the global shipping delays. Locally sourced items are important to them. “Finding local people…we feel more pride in what we’re selling,” said Katie.

After the many years of working for someone else Katie feels a sense of pride in being a shop owner at last. “It’a a dream come true. I’m doing it for myself. I can do this,” she said.

Daisy Ruth offers a military discount. “How we got here is important to us,” she said of the family military background.

Sam encourages people to stop by. “Come to Daisy Ruth, we’re getting new merchandise constantly and we’re keeping it fresh. [Our merchandise] represents what people want,” he said.

Daisy Ruth, 600 Palm Avenue #112. Hours: 10 a.m. to 5 p.m. everyday. Call 619-349 2213.

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