After a six month wait due to employee shortages, Jack’s Fire Pit has finally opened on Palm Avenue. The bar. which features a Southern Country Chic look with an American flag and Jack Daniel’s memorabilia. will soon offer a varied food menu.
Jack’s Fire Pit is in the former location of IB Public House. “We took what was there and gave it a more character,” said co-owner David Schiffman.
Schiffman and business partner Vania Reitano have ownerships in other venues in San Diego - the Double Deuce in the Gaslamp District which also houses the original Jacks’ Fire Pit, Whiskey Girls, Voltaire Beach House and Rabbit Hole. The Double Deuce, which is a night club, had never served food, but when the idea of opening the first Jack’s Fire Pit inside the venue came about, it brought in more customers. The location in Imperial Beach is now the first free standing Jack’s Fire Pit. The intent has always been to serve drinks and food but currently only drinks are served until the kitchen equipment comes in. Due to shipping delays, Schiffman expects the equipment to arrive in about three months.
“It’s a matter of getting the equipment in the kitchen…we’re in uncharted territory,” he said.
In the meantime, Schiffman wants to encourage customers to come in and get to know the place.
The sidewalk patio at Jack’s Fire Pit is softened with a green wall, hanging lights and a soon-to-come fire pit that will surely attract many customers. The indoor area has many interesting features, with one wall completely covered by an American flag, dark woods, garage door style windows with bench seats that allow customers to look out onto the street.
Jack’s Fire Pit had a soft opening on Christmas week and is currently offering drink specials where customers can watch sports, thanks to the 10 TVs throughout the venue and surround sound.
“We are getting the feel for what Imperial Beach is like and getting feedback from the locals,” said Schiffman. Schiffman is currently working with the city to get an entertainment permit which will allow for karaoke and live music.
The menu is still in the works and it will feature flat breads, chicken sandwiches, nachos, tacos and more. “It will be a nice mix,” said Schiffman.
Schiffman plans on serving brunch on Saturdays and Sundays offering Mimosas and Bloody Marys.
The idea is for Jack’s Fire Pit to become a neighborhood bar. “We have a lot of people coming through and talking to the bartender and manager. They tell us they’re happy we’re here,” he said.
Jack & Dew is a popular drink served at Jack’s Fire Pit. As the name implies it’s made with Jack Daniel’s and Mountain Dew and is $5 all day. Schiffman said the two drinks go well together and there is a reason; it is said that Mountain Dew was specifically developed in the 1800s as a mix for Jack Daniel’s. Flights are on the menu for whisky, craft beers and tequila. A Michalada menu features a number of choices with Mango Chili, Chili Lime and Blood Orange among the many. Happy hour offers a different drink special everyday.
Although opening a venue during the pandemic has been challenging, Schiffman is looking to the future.
Jack’s Fire Pit, 995 Palm Avenue.Soft opening hours: Mon. through Sat. 4 p.m. to midnight. Sun. 10 a.m. to midnight. For more information log on to www.jacksfirepit. A 10 % military discounts for active duty, retired and dependents is offered. On Thursdays, Jack’s Fire Pit is offering a pint night with proceeds donated to military organizations.